For Eurovision Song Contest 2025 in Basel I was hired by SRG SRR as Signage / Branding Manager as part of the ESC produciton team for the Main Venue (St. Jakobshalle). The entire signage and wayfinding was in my responsibility, from concept to the manual, production and installation, working in close collaboration with all involved teams – from Graphic Designers to the Head of Security and Health & Saftey Managers to DEI Coordinators – taking care of anything signage related, from health & safety signage to delegation crosswalks in the loading zone to overhead directionals to gender neutral bathroom signs.
